Some new posts of note over at my PrezVid vlog/blog:
* My interview with Loic Le Meur, adviser and vlogger for conservative French presidential candidate Nicolas Sarkozy, about the amazing video action happening in the campaign over there. For all the attention American candidates are getting in our YouTube election, the video scene in France’s election is far ahead, moreso on Sarkozy’s site than on that of his liberal opponent, Segolene Royal (you supply the accents, please).
* John Edwards tells WNYC’s Brian Lehrer that this is, indeed, the YouTube election … and he’s not bothered by all the hair jokes.
* Watch Hillary at Google.
Don Hewitt is ready for his second act: an online-only show filled with the commentary of the YouTube generation. Very impressive.
“I know that this is an age group that does not watch television,” Hewitt said. “They are not interested. I figure that’s because they are bent over a computer all the time. I figure, maybe the way to reach them is the Internet.” . . .
And although the technical requirements for submission are low-budget–even cell phone camera footage is OK, so long as the sound is clean–the storytelling vision is pure Hewitt.
“If you’re interviewing others, make sure they are interesting,” reads the email. “Strong characters can save a weak story. Weak characters can sink the strongest of stories. Cast your story with people whose personas make you pay attention. . . . people who are forceful, animated, quirky, whatever . . . you’ll know it when you see it.”
Well, one way to look at the networks playing hardball and leaving YouTube is that there’s that much attention left for the rest of us who are making small TV.
David Neeleman, CEO of JetBlue, takes to YouTube to apologize and promise better skies ahead. It’s quite unpolished but that’s part of the appeal. The guy has circles around his eyes; he’s stressed; he’s trying, and that’s what comes across. He’s using YouTube to speak directly to his customers and putting himself at their/our mercy.
Viacom just signed a deal with Joost to air lots of its shows and movies and the Wall Street Journal tries to draw a contrast between that and the company’s demand that YouTube pull its clips offline. But they’re completely different deals. Joost is the new cable MSO, airing full shows at full size. YouTube is the viral promotional and marketing engine of today — the, pardon me, buzzmachine of TV. Audience recommending clips via YouTube is what will drive viewers to Joost. Note that, apart from possibly supplying bandwidth, cable is cut out of this. See my post below. Good riddance.