A few weeks ago, I wrote about the infrastructure, effort, and expense of big TV v. small. Lately, I took along my video camera as I did a few things with ABC 20/20, Frontline, and CNBC.com and, as a demonstration, whipped together this little video. I tried to show the effort that goes into a simple interview in network news: four pros who spent hours setting up and taking down a shoot and who put great effort into getting it just right (and they were all nice enough to put up with me taping them). I wanted to make fun of the TV convention of B-roll, in which they get allegedly casual footage of you being yourself so they can use it in editing (and then I made two seconds of my own). And I was fascinated by CNBC.com’s smaller TV for the internet. My video quality is crap (something to do with getting video off my old camcorder, since replaced) and my editing is amateurish — but then, that’s the point.
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: LATER: A commenter thought I was being snarky about the guys having to wait between shoots. Not at all. Want to make that clear. As I say in the video, these guys are real pros and they do their jobs extremely well and they were also terribly nice explaining some of what they do to me. Ditto the Frontline people. It’s not their fault that the form has come to expect B-roll. What fascinates me is the contrast between the time-honored way to shoot TV and the new possibilities. That’s my point.