CBS is justifiably bragging about its decision to put up content onto YouTube, aka the network of the future. They uploaded 300 clips, which got 29.2 million views in a month, averaging 857,000 per day. They also note an increase in audience for shows that are doing well on YouTube: David Letterman up 200,000, Craig Ferguson up 100,000. Rafat Ali is unconvinced that these are necessarily connected; I’m not nearly as skeptical. I say this is, first, a brilliant marketing means and, next, the start of a new generation of distribution.
by Jeff Jarvis