Networks on YouTube: That’s the ticket

CBS is justifiably bragging about its decision to put up content onto YouTube, aka the network of the future. They uploaded 300 clips, which got 29.2 million views in a month, averaging 857,000 per day. They also note an increase in audience for shows that are doing well on YouTube: David Letterman up 200,000, Craig Ferguson up 100,000. Rafat Ali is unconvinced that these are necessarily connected; I’m not nearly as skeptical. I say this is, first, a brilliant marketing means and, next, the start of a new generation of distribution.

  • I’m still waiting to see how this gets monetized, but I’m betting it will look a lot like the adsense advertising model (with higher payouts / better ad rates going to folks people who include transcripts).

    YouTube isn’t just a content portal, it’s a new way of publishing video content, and I can only imagine how many features they have lined up to make this the television killer we’ve all been waiting for.

  • Good to hear CBS is getting some good numbers internally here. It is wonderful to be in the ground floor of this and seeing YouTube being morphed in warp speed.


  • adslfan

    i still trust colbert over any news source . colbert is like a news god.
    you just keep going on the same cnn shows over and over. colbert won’t let you in. hahah . sucker.

  • Oreb

    Good on CBS for uploading to YouTube –
    failure to do so is like handing the keys to Mary Mapes.

  • chuck

    They also note an increase in audience for shows that are doing well on YouTube

    Baen books also discovered this. Eric Flint comments:

    To give perhaps the clearest example, my most popular title is 1632. It has been available for free in electronic format to the public for five years now—and the book has never suffered any decline in sales during that time period. Year after year, despite being available for free as an e-book, the paper edition sells about fifteen thousand copies. That figure fluctuates a bit from one year to the next, of course, but there is no overall downward trend at all. The standard rule of thumb in the industry is that 80% of a book’s sales happen in the first three months after publication. But in the case of 1632, sixty percent of the book’s sales have come since the first year it came out—during which period the book was always available to the public for free in electronic format.

    More here. I think the principle in this case is the same. It’s a form of advertizing, and for books the printed form sells because it adds value; books are more convenient than the current electronic media.

    However, Baen also hosted the online Baen’s Bar where authors, Baen himself, and readers could gather. Some writers also emerged from that forum, Ringo for instance. Other authors, such as Bujold, have an online presence and will talk about their books, answer questions, and host fan contributions. Something similar used to go on at Astounding Science Fiction back when Cambell was editor. Letters from readers and authors were published in the Brass Tacks section, sometimes resulting in lengthy snailmail threads. So the feedback idea isn’t new, but the speed and ubiquity of the net may well extend it to areas where it was impractable before.

  • The fact is, YouTube will be a big part of Internet Marketing in the future. People want to see, feel and get entertainment in their emails everyday, and this is one of the best ways to do it.


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