Networks on YouTube: That’s the ticket

CBS is justifiably bragging about its decision to put up content onto YouTube, aka the network of the future. They uploaded 300 clips, which got 29.2 million views in a month, averaging 857,000 per day. They also note an increase in audience for shows that are doing well on YouTube: David Letterman up 200,000, Craig Ferguson up 100,000. Rafat Ali is unconvinced that these are necessarily connected; I’m not nearly as skeptical. I say this is, first, a brilliant marketing means and, next, the start of a new generation of distribution.