The Internet Advertising Revenue Report says that online ad spending in the U.S. is up 38 percent this quarter over a year ago to $3.9 billion.
Ah, but before you start crowing, fellow American geeks, see what Jon Fine says about online ad spending in the UK: He quotes the ad group Heavy M saying that online ad spending there is overtaking spending on national newspapers. Adds Jon:
What really caught my eye, though, is Group M’s expectation that 13.3% of all UK ad spending will go to the Web this year. That’s about twice as much as the Web will get in the US this year, if I recall the figure from a recent Merrill Lynch analyst report correctly. (And which I’d quote from if I hadn’t stupidly deleted.)
Once again, the Europeans are ahead.
