Proving the point that the future of media is not distribution, it’s aggregation, TiVo announced today that it had recruited critics, magazine editors, and such to recommend TV shows — to create ad hoc networks, in other words. This cuts across and devalues the old networks; it unbundles and then rebundles them. The magazines are doing it for free because it promotes them and, they hope, their ability to find the good stuff for you: to aggregate. The next step for TiVo should be to have the people become guru guides for each other. Then I could subscribe not just to your blog and blogroll but also to your TV network.
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by Jeff Jarvis