Who does what

Richard Sambrook, the visionary director of global news at the BBC, blogs about the role of citizen journalism but, more interesting to me, he codifies what professional journalists do in a distributed world:

So if information is commodotised, and the public can tell their own stories, what’s the role for the journalist? I came up with three things – verification (testing rumour and clearing fog), explanation (context and background) and analysis (a Google search won’t provide judgement). And journalists still have the resources to go places and uncover things that might otherwise remain hidden. Citizens can do all of those things, but not consistently, and with even less accountability than the media. Brand still matters.

I would add that the professionals also have to add a few new roles, both of which require a new level of openness and generosity: They need to share their knowhow with citizen journalists (I dare not say “train” them but rather let their reader-colleagues know how to avoid libel or get access to records or doublecheck a source). And they need to share trust (that is, find out who knows their stuff and link to them, since the professional journalist can no longer pretend to cover everything). [via David Weinberger]