It’s all about timing

Take a look at Magnoto, a new refrigerator-door site that lets you publish posts, photos, audio, video, anything on freeform pages, breaking out of the structure of blog and gallery pages. It comes from two guys — Frank Thomsen and Olaf Wodrich — with whom I worked with in the midst of the bubble at a company called Twest, which had a great way to let people publish interactive modules — e.g., shopping lists — you could get to from any platform, including mobile. Sadly, the timing was wrong and the VCs were nervous. But it’s good to see creative folks rise from the bursted bubble to build again.