Long ago, I tried to argue that we shouldn’t call big media “mainstream media” because that would be conceding that blogs aren’t mainstream. I got nowhere but then I’m not Kos, who says — after getting past a traffic ego fit and an obligatory ideological slap:
That’s why I call old-school media the “traditional media”. It’s political neutral, it has no negative connotations. It doesn’t put old media on a pedestal, as though it was more “legitimate” than new interactive media. It doesn’t imply that we are tiny niches while they speak to the mainstream and the masses.
It’s time to proudly take our place in the mainstream. But to do that, we first need to stop implying that we’re not with that stupid “MSM” monicker.
Agreed. [via Kurtz]