The deck chair beat
: Terry Heaton’s getting lots of well-deserved links for his open rant to TV news people whoa re not paying attention to the future.
Where is the passion to get out in front of where the industry is going? TV newspeople are generally curious and intelligent, so this puzzles me. If you’re not moving in that direction, you’re moving in the opposite direction, for there is no standing still in this rapidly changing environment. I’m reminded of the FedEx commercial where the woman informs the new worker that his help is needed. Upon learning that the problem is in shipping, he says, “But I have an MBA.”
Secondly, TV newspeople are reluctant to assist in the economic well-being of the companies for which they work. This is a very dangerous time for broadcasting. 2005 is the nervous-breakdown year, and yet you are concerned with your resume tape and growing your broadcasting career while the foundation upon which it’s built is crumbling. Again, you are supposedly intelligent people. Why would you do that?
It’s not just local TV news, Terry.
