Teens online
: Jupiter’s David Card studies teens online and finds:
Fewer than 20 percent of online teens say they visit the sites of their favorite TV networks, radio stations, or magazines on a monthly basis, but the same is true for adults. Compared to adults, more online teens are regular users of instant messaging (71 percent) and personal Web pages (30 percent), including Weblogs, or blogs….Online programmers and marketers should develop tie-ins with music programming and focus on activities that involve highly interactive engagement, including instant messaging, blogs, message boards, polls, personal pages, and gaming.
