Great minds wonder alike
: Once again, I found media kismet with Simon Dumenco.
I was just in a newsstand on 42nd Street (no, all those newsstands are gone now) staring at the MTV magaziney thing and wondering first, whether this is the future — temporary magazines that come and go — and second, how any publishing company could afford to do that, creating things and then killing them and creating them again.
Simon was wondering the same thing and thinks this may be the future:
The lesson to be learned is that magazines may increasingly need to become temporary brands
