: The numbers are in: The Battle of Shaker Heights, the product of this season’s Project Greenlight on HBO, brought in $47,693 in five theaters last weekend. So that’s less than $10,000 per screen. Miramax execs had said on the Greenlight season finale that if they were going to consider wide distribution of the film, they’d want to see $20,000 per screen (to which one scarred exec replied: the only way this is going to make $20k is if everybody seeing the movie leaves a $100 bill on the seat when they leave). So by that measure, it’s a bomb.
But that doesn’t matter. It’s better, in fact.
This is what reality TV is all about: humiliation. And who better to humiliate than Hollywood executives? It’s such great entertainment.
I can’t wait for next season.