Posts about wwgd

Gained something in the translation

Tweet: A tweet paraphrased my link-economy line and showed me I’ve been saying more than I thought I have. **

In Twitter today, one @rpaskin paraphrased something I’ve been saying – and said again in my talk at Web 2.0 Expo Tuesday (generously covered in that link by Aneta Hall). My line has been that in the link economy, value comes from the creator of the content and from the creator of a public (formerly known as an audience). That is, Rupert’s wrong with he says that Google takes content; it gives attention.

Anyway, @rpaskin tweeted this: “In a link economy, there are values from creating content and linking to content. There’s no value in just reproducing content (Jeff Jarvis).”

I didn’t say that exactly but I think it better expressed what I have been trying to say. Or at least it added a perspective and raised a fundamental and important question, namely:

Is there value anymore in reproducing content? Is the six-century-long reign of Guttenberg and the industries he created really over?

Wow. Maybe so. In my discussions of the link economy, I had been concentrating on explaining and defending the side of the value equation brought by Google, aggregators, blogger, Twitter, et al rather than on the loss of value brought to those who reproduced – rather than created – content. But in looking at the entire equation, what @rpaskin says stands to reason: There is no value left over for the copiers. Indeed, online, if one copies, one is considered a thief because it’s only the thieves who copy.

The problem is, of course, that it was through the making and selling of copies that monetary value was extracted and that is why it is so upsetting to those who did so that they can’t do it anymore. It’s upsetting that they don’t see other ways to recognize value. It’s what makes folks including Murdoch say silly things that betray ignorance about the workings of our new world.

I’m sure Rupert knows exactly how the scribes Guttenberg put out of business felt.

ALSO: Speaking of speaking of Murdoch, you can hear me doing so – along with Michael Wolf and Steven Brill – on Murdoch’s tilting against Google’s energy-efficient windmills.

** Once again, I’m experimenting with using tweets about posts as subheds summarizing those posts.

Nose, face, cut, spite: Blocking Google

There’s been a swine flu of stupidity spreading about the Murdoch meme of blocking Google from indexing a site’s content (to which Google always replies that you’ve always been able to do that with robots.txt – so go ahead if you want). I love that The Reach Group (TRG), a German consulting company, has quantified just how damaging that would be to Google: hardly at all.

TRG took the content of the 1,000 domains controlled by the 148 German publishers that signed the so-called Hamburg Declaration (a veiled shot at Google) and analyzed how critical they are to Google search results. TRG asked the question: “How empty would the first 10 Google search results be if one could no longer find anything from the 148 German publishers?”

It’s quite another matter if Wikipedia were not there. It appears on 13% of first-page results. That is, one entity – Wikipedia – is on the treasured first page almost three times as often as all of Germany’s top publishers. How does one say this in German? Yow.

This chart shows that sites of the Hamburg Declaration publishers have 5% share of a position on the first page of search results:


This chart shows that Wikipedia has 13% share of the No. 1 position in search results:


TRG further notes that Wikipedia represents only 0.01% of pages in the Google index – vs. 4.01% for German publishers – yet even so, Wikipedia pages clearly get more clicks and links and thus, Googlejuice.

RELATED: Jason Calicanis fantasizes about Microsoft paying The New York Times to leave Google’s index for Bing. Let me explain why that would never happen. 1. The Times is not stupid. 2. Times subsidiary – the only bright spot these days in the NYTimesCo’s P&L – gets 80% of its traffic and 50% of its revenue from Google. 3. See rule No. 1.

Michael Arrington then joined in the fantasy saying that News Corp. could change the balance by shifting to Bing, but ends his post with his own reality check: MySpace – increasingly a disaster in News Corp’s P&L – is attempting to negotiate its $300 million deal with Google.

Microsoft can suck up to European publishers all it wants – even adopting their ACAP “standard,” which no one in the search industry is saluting because, as Google often points out, it addresses the desires only of a small proportion of sites and it would end up aiding spammers – but it won’t make a damned bit of difference.

As Erick Schonfeld reports, also on TechCrunch, if turned off Google it would lose 25% of its web traffic. He quotes Hitwise, which says 15% comes from Google search, 12% from Google News – and 7% from Drudge (aggregator), and 2% from Real Clear Politics (aggregator). From HItwise:


But so what if News Corp does withdraw from Google? So what, indeed? Will other publishers join? No, they’ll celebrate the chance to grab more juice. If I saw any publishers pull out, I’d run at the chance to create topic pages to grab the little juice they have.

SEE ALSO: This analysis from The Internet Marketing Driver showing the importance of Google, Facebook, and Yahoo in driving audience to many sties. What they then do with that audience is then up to them. According to the imperatives of the link economy, it is up to he or she who gets the links to monetize them.

[Hat tip to friend Wolfgang Blau for twittering the TRG link. If I mistranslated, please corrected me.]

WWGD? – The videos (7)

At last! A week of videos comes to an end. Here are the last of the videos from the aborted v-book edition of What Would Google Do?:

Here I ask how Googley headhunters would operate:

And, finally, a video from Oxford about the future of the university:

WWGD? – The videos (6)

And they never end: Here’s the sixth day of videos from the aborted v-book edition of What Would Google Do?:

A touch dated now, here’s a video I made on my Flip a year ago arguing that it was the Googley way to do video because it serves the creation generation:

A very quick little video about Apple generosity that asks about other companies’:

WWGD? – The videos (5)

And they never end: Here’s the fifth day of videos from the aborted v-book edition of What Would Google Do?:

First, a lesson in turning a challenge into an opportunity from the German publishers of the Wikipedia Lexicon:

This one’s probably not for you. It was intended as an appendix to the book to suggest ways for the unGoogley to get Googlier: