Tag: newspapers

  • News: The new order

    Susan Crawford, bearer of one of the most dazzling brains online, has perfect advice for the old-media people who think search is an enemy. European publishers complained about Google making money off “their content” when the truth is that Google is sending prospective members to “their” communities if only they were ready to welcome them. Susan says:

    What Google does is respond to search queries by providing snippets — thumbnail pictures and a line of text here, a line from a page there, a headline — and helping people get to where those things were posted. That’s pointing, not copying, and it’s a key element of Web 2.0.

    The publishers, and the news agencies, are having trouble with this evolution — heck, they had enough trouble with Web 1.0, much less the groupness we’re seeing now– and are relying on incumbent laws (like copyright law) to protect their ability to charge for content.

    But there’s a great opportunity here that shouldn’t be missed: news companies can become not only providers of great stories (well-researched, well-written, unlike blog posts) but also sources of order. There is so much information now — we need help! We need priority, and sense of impact, and sense of global connections. We need visualizations, and links, and commentary. All of these things are valuable. We’ll pay — with our attention, our loyalty to the brand, and maybe even with money if the reporters’ own personalities are allowed out to play.

    A search engine, alone, can’t provide this kind of judgment. Not even Google can say which story is likely to have an important impact on our collective future. There is a Web 2.0 model for publishers, and they can only get there by letting go.

    I think it’s about order and also about relationships, about connecting people to information and each other.

  • The last presses: Now Donald Graham joins in

    Well, just as I write that American publishers aren’t facing the reality of life after presses, Donald Graham of the Washington Post starts to sing a new tune:

    Washington Post chairman Don Graham said publicly for the first time this week that the future of news is on the Internet, not in print newspapers like the Washington Post.

    “The Web site simply has to come through, ours and that of other newspapers, for us to be successful,” Graham told investment analysts Wednesday in New York.

    Graham delivered the keynote address for UBS Bank’s annual Global Media Conference. His speech focused on how the Internet is dramatically changing the way he runs his company.

    “Our Web competitors, Google in particular, are coming up with clever new products which are designed to make our life harder,” Graham said. “Young readers are less inclined to read us than I would have guessed.”

    After detailing the strengths that print journalism still holds–chief among them the effectiveness of print advertising–Graham acknowledged that the Internet can do some things better.

    “The business is changing faster than I expected,” Graham said. As an example, he offered the Post’s coverage of Samuel Alito’s nomination to the Supreme Court.

    [Hat tip: Jay]

    My Media Guardian column Monday will be a version of the Last Presses post; I’ll link to that when it’s up.

  • Maybe they want that blogging Pulitzer

    David Carr has started a new blog at the NY Times devoted to the Oscars and movies. It’s good. It’s written with Carr’s elegance but not in a Timesian voice. And it links out even to the competition, reporting that EW gave Kong an A, for example.

    LA Observed quoted Jan Landman’s memo to the staff about this venture into a brave new world. Jon Dube and Steve Rubel pull out one quote about blogging being just a technology but I agree with Heather Green that they took it out of context. Landman, to my eye, is defending blogging against the naysayers we still see in newsrooms. A fuller quote:

    But our new blogs are more than running commentary. Look at Carr’s. It’s full of links to film publications and blogs and web sites. It encourages responses from readers and hopes to start a lively conversation. Nothing is more important to the future of our web ambitions than to engage our sophisticated readers. Blogs are one way to do it.

    It’s worth spending a little time thinking about blogs, and about ourselves. Blogs make some newspaper people nuts; they’re partisan, the thinking goes, and unfair and mean-spirited and sloppy about facts. Newspapers make some bloggers nuts; they think we’re dull and slow and pompous and jealous guardians of unearned “authority.”

    It’s a pretty dopey argument. Indeed, some blogs are lousy. So are some newspapers. Some blogs reject journalism. Some practice it.

    The point is, a blog is nothing more than a piece of technology. It allows people to compile thoughts, connect with others and interact quickly with readers. People can use it any way they want to. It has no inherent ethical or moral quality, though it does have its own special power.

    We’ll use the technology our way. Our bloggers will have editors. They will observe our normal standards of fairness and care. They won’t float rumors or take journalistic shortcuts. Critics and opinion columnists can have opinion blogs; reporters can’t. (To quote Carr: “If the Carpetbagger delved into plot or relative quality – they didn’t turn me loose for my refined cinematic taste ­ flying monkeys would come out of the ceiling here at headquarters and behead him.”) We’ll encourage readers to post their thoughts, but we’ll screen them first to make sure the conversation is civil. Some bloggers will accuse us of violating blogospheric standards of openness and spontaneity. That’s life in the big city.

    We will use blogs to convey information, sometimes in conventional ways, sometimes not-so. Our notions of journalistic responsibility are perfectly compatible with spirited fun.

    They’re using it their way. I use it my way. Cue Sinatra.

    I think it’s a good memo and a good start. I still want to see reporters blog — and, yes, even have opinions. But one revolution at a time. [Full disclosure: I consult for The Times Company.]