Posts about newspapers

Digging a paper

The Wisconsin State Journal now allows readers to vote a story a day onto the front page. That’s a nice start, good symbolism. The real win will be when papers get their publics to vote on what stories they’re not covering that they should be.

Place your bets

Kottke checks in on Dave Winer’s long bet with Martin Nisenholtz that blogs will overcome The Times in Googlejuice for news. It’s trending Dave’s way. In the Times’ corner: the SEO expertise of [Full disclosure: I’m consulting there and so I see it firsthand.] In Dave’s corner: A treasure trove of newspaper content without permalinks that disappears behind pay walls where no one can find it and give it links. If newspapers got permalink-smart and opened it up to links (and AdSense, by the way), they’d stand a fighting chance, because the key means of distribution online is, after all, search, and the key means of marketing is your own audience. If they don’t, Dave’ll be a winnuh.

Dowd sprains wrist. Latest blow to newspaper.

I wondered whether I was the only one who was amazed and even offended by the subhed under today’s lead story in the New York Times reporting the bomb attack on ABC’s Bob Woodruff and a cameraman. It read:


Now I get the point that the next headline makes: “Field Reports Were a Ratings Strategy.” There is a business angle. Woodruff, they’re saying, was put in harm’s way by Nielsen. Though one could also say they were put in harm’s way by journalism, by the need to report. And the subhed might have just as easily read, “BIG BLOW TO FAMILIES.”

Guardian column: How to interact

My Media Guardian column today is a distillation of what I’ve been saying about the means and needs of interactivity. The beginning and end (who needs a middle?):

Interactivity isn’t easy. I must confess that when I wrote for large publications, I said that I loved my audience … but that didn’t mean I wanted to actually meet or talk with them. The people who reached out to me as often as not did so with crayons and crackpot conspiracies, and that helped set my view of interactivity. I think the same is true for much of mass media. The old forms of interactivity helped make us into – or rather, gave us an excuse to be – isolated snobs. The internet changed all that. Online, for the first time in my career, I developed eye-to-eye relationships with readers. And I learned to respect the knowledge, intelligence, goodwill and good taste of those I saw as a mass. I embraced interactivity with obnoxious fervour and would not stop repeating, “News is a conversation … ” …

Rather than restricting interactivity, I would find ways to expand it. The [Washington] Post already is a pioneer in linking to outside blogs that write about its stories. Such linking, I believe, can yield more productive conversation, since these people are writing their opinions on their own websites, under their own names, and not just lobbing anonymous snark grenades into comments. But papers should also stop thinking that the world revolves around them and what they write. Instead, they should listen to hear what the public is talking about that the paper is not writing about. And papers should make readers into collaborators – not just sending in photos from news events but suggesting and reporting on stories. Interactivity isn’t just a gimmick. It is a key to a new journalism.

Alternate link here.

Interaction vs. reaction: But enough about you…

The problem with media’s definition of interactivity is that’s all about controlled reaction to media’s agenda: Come talk about our stuff. It is designed like a children’s museum, with buttons you can push to keep you busy and happy. That may not be the intent, but it is the result and message of forums and chats and blogs that are about what the newspaper publishes. And it misses the point.

Interactivity is about more than reaction. It is about creation. It is not about controlled authority. It is about sharing authority.

That is a lesson newspapers and media companies need to learn. And that need is evident in the kerfuffle over interactivity and invective at In my earlier post, I addressed two fundamental misunderstandings of interactivity that this incident exposes: that people are concentrating on the negatives (the misuse of interactivity by a few blinds them to the value of the whole) and that they think we need someone to tell us who the bozos are (aka, enforcing civility).

But it struck me after writing that that I was missing the forest for the kudzu. The real value of interactivity is that it empowers. The real potential of interactivity is that it extends news and journalism and news organizations and communities to create. It’s fine to have forums to argue over ombudspeople, if that floats your boat.

Among the ways that interactivity can be used to empower the public and create value:

* Hyperlocal reporting: You know the drill — NashvilleIsTalking, Baristanet, NorthwestVoice, and my wish that somebody will podcast my local school board meetings so I can listen since I can’t attend. Newspapers can’t be everywhere, but readers are.

* Collaborative reporting: The community can join together to throw their information into the crockpot. Maybe everybody shares their horror stories with dealing with town hall and building inspectors to throw the bums out or they create a data base of health care hassles to build a case for change.

* Problem solving: The crowd is wise and our crowd is wiser, every media brand should believe. So why not throw problems out to the people when the experts we go to all the time fail: What should we do to fix that health care mess? Define a school that works.

* Aggregated smarts: Why not have our audiences Digg our stories — and others — to create the front page of the people? Doesn’t mean the editors can’t have one, too. But why can’t and why shouldn’t the people? See also Flickr interestingness for the aggregated taste of the crowd. The crowd is smart if you know how to count them.

* What’s missing: Rather than making interactivity about what we’ve already written about, wouldn’t it be better to find out what we’re not covering? Ask and listen.

* Shared knowledge: See an earlier post about turning the newsroom into a classroom. Why not create the means for people who know what they’re talking about to teach what they know?

* Social moments: Any friend of mine is a friend of yours, eh? So shouldn’t news and media be hosting Meetups so folks can meet each other? In the old days, we didn’t want to meet our readers. Now, we want our readers to meet each other. And who knows what wonders will ensue?

I know that’s amorphous, but I’m trying to assign buckets. What have I missed? What examples can you throw in? What should interactivity really mean?

: SHAME ON ME: In my standard lists of interaction locally I should always include Phillyfuture, which Karl Martino start and which is even endeavoring to help save a paper.