Kottke checks in on Dave Winer’s long bet with Martin Nisenholtz that blogs will overcome The Times in Googlejuice for news. It’s trending Dave’s way. In the Times’ corner: the SEO expertise of About.com. [Full disclosure: I’m consulting there and so I see it firsthand.] In Dave’s corner: A treasure trove of newspaper content without permalinks that disappears behind pay walls where no one can find it and give it links. If newspapers got permalink-smart and opened it up to links (and AdSense, by the way), they’d stand a fighting chance, because the key means of distribution online is, after all, search, and the key means of marketing is your own audience. If they don’t, Dave’ll be a winnuh.
by Jeff Jarvis