Most TV news sucks. But I don’t want to dwell on that.
I’d like to see TV news be reinvented, yet I’m astounded so little innovation is occurring in the medium. That could be because TV news is in better financial shape than print (for now). It could be because in a highly competitive market, no one wants to leave the pack and risk failure trying something new. Still, network TV’s audience is lurching toward the grave; cable news is struggling; and Pew says that for the once-indomitable local TV news, “future demographics do not bode well.” Like newspapers and magazines before them, broadcasters need to change, to take advantage of opportunities to work in new ways, to fend off the digital competitors who are sure to grasp the chance to disrupt, and simply to improve.
TV news is stuck holding onto its orthodoxy of inanity. It wastes resources trying to fool us with stand-ups at sites where news occurred 12 hours before and where there is nothing left to witness or report. It repeats much, saying little. It adores fires that affect few. It goes overboard on weather. It gives us BREAKING NEWS that isn’t breaking at all but is long over, predictable, obvious, or trivial. It gullibly and dutifully flacks for PR events created just for TV. It presents complex issues with false and simplistic balance. It speaks in the voice of plastic people. It stages reality (no that guy in the b-roll isn’t really typing on his laptop). It has little sense of the utility of what it presents. And did I mention its pyromania?
But I don’t want to dwell on that.
I want to dwell on what TV could do well, on its strengths and opportunities. TV can summarize, sometimes too well perhaps, but delivering a quick overview of what’s happening is a useful function of news. It can curate, bringing together divergent reports and viewpoints. It can explain a complex topic and doesn’t have to dumb it down. It can demonstrate. It can convene the public to action. It can collaborate, having witnesses share what they are seeing and what they know. It can discuss and doesn’t have to shout. It can give voice to countless new perspectives now that everyone has a camera on laptop or phone. It can humanize without cynically patronizing or manufacturing a personality.
There are sprouts of innovation in television (folks I know working in video online object to it being called television but I say they should co-opt the word, the medium, and the form). That innovation is generally not coming from other media companies, for newspapers and magazines have made the mistake of aping broadcast TV when they should exploring new directions. And the innovation that is occurring doesn’t take the form of incremental adjustment to the familiar form of TV news. Instead, true innovation is unrecognizable as television. On one end of the spectrum, there’s the six-second self-parody of viral video shallowness that is Vine as news. On the other, there’s the TWiT Network (of which I am a part), where we geeks can yammer on about single topics — Google, security, Android — for devoted if small audiences for two hours.
When Katie Couric announced that she’d be moving to Yahoo and NPR’s Weekend Edition asked me to yammer about it, I took the opportunity to push my own agenda and wish that Couric and Marissa Mayer would reinvent TV news because they’re both smart; Couric knows the form so well she knows what to break; Mayer is a disruptive innovator; and Yahoo needs to be something *new* not merely something changed.
And so then I started asking some folks what they’d suggest. I asked TWiT’s founder, Leo Laporte, and after more than 10 minutes’ discussion on two shows — hey, we have all the time in the world — he said that instead of giving us the news — we already get that — he’d want to see Couric give us rich interviews with newsmakers. I like that. When Katie was on Howard Stern’s show weeks ago, I called in to ask about him having a pure interview show on TV, since he has had a remarkable run of amazing interviews lately. Besides Charlie Rose, who really does that on TV?
I asked Michael Rosenblum about reinventing TV news. He has reinvented his share of newsrooms, converting the old three-person crews to so-called one-man bands, teaching people how to tell stories with video and without the silly conventions of stand-ups, establishing shots, b-roll, and cotton-candy scripts. He told me about returning from the UK, where he taught a few dozen journalists at the Independent and Evening Standard how to gather video news with their iPhones. If they can do it, anybody can.
I asked Shane Smith, founder of Vice, which just announced the start of a new news channel in 2014 (below), and he talked about the net’s ability to bring many new voices into the news.
Vice was smart enough to hire Tim Pool the guy who broadcast Occupy Wall Street live for 21 hours straight. Pool’s not sure what to call himself — a mobile journalist, a social journalist. Take a look at how he covered protests in Turkey, where he was the first journalist so far as he knows to broadcast live using Google Glass — the true eyewitness.
A few weeks ago, Pool came to my class and then sat in my office and so I asked him about the future of TV news. Speculating together — having nothing to do with Vice’s future plans — he didn’t start talking about video. He started talking about people — witnesses and commentators and how to find the best of them and connect them — and about technology and about user interfaces. There I started to hear the beginnings of a new vision for TV and news in which video is just one tool to use.
So how would you reinvent TV news? What advice would you give Katie Couric? What advice would you give the next Tim Pool? At CUNY’s Tow-Knight Center, I’d like to embark on projects to rethink the form of TV news, its relationship with the public, and its business models. What would you like to see us do? Try not to dwell on mocking the form and its weaknesses — Ron Burgundy has done enough of that for a lifetime (plus a sequel). Try instead to imagine you are a young (reincarnated) William Paley with all these tools and all these possibilities at hand. What do you invent? In Part II, I’ll add my own wishes and speculation.