Tag: Book

  • You take the high road and….

    When I first heard about libertarianism, back when I was in school, the example of the philosophy in practice was private roads. I thought that was aburd then — still do — and only after reading blogs and Reason did I see more sense in the essence of libertarianism, in the effort to preserve individual liberties.

    But now the private road gambit is becoming real — not out of political philosophy but out of government incompetence. From Gannett New Jersey:

    New Jersey could make $30 billion — enough to cover the entire state budget and still have $1.7 billion left over — by selling the New Jersey Turnpike and Garden State Parkway, according to a report by Merrill Lynch.

    The report said private companies’ interest in buying U.S. toll roads is increasing and cited New Jersey and New York as two states where toll roads have great potential for privatization because of their established roads and budget woes.

    They should be doing just the opposite: Tear down the toll booths and fire the bureaucracies fed by them. I’ve long marveled how the Interstates by me operate with much less visible infrastructure — staff, facilities, equipment, expense — than the toll roads. Tolls roads cause tremendous inconvenience. And they tempt government — and now private enterprise — to try — though often unsuccessfully — to turn the public infrastructure into a profit center.

  • More bad news

    Just caught up with Nikki Finke’s column in LA Weekly warning that newspapers — already hit with huge ad declines in classified and retail — are about to be hit with a wollop to their entertainment ads:

    Every major movie studio is rethinking its reliably humongous display ad buys in those papers because those newsosaur readers are, to quote one mogul, “older and elitist” compared to younger, low-brow filmgoers — so it makes no sense to waste the dough.

    Wait, it gets worse: I’ve learned that at least two Hollywood movie studios have decided to drastically cut their newspaper display ads as soon as possible….

    According to the Motion Picture Association’s 2004 U.S. movie attendance survey, overall, 12-to 39-year-olds accounted for 57 percent of total moviegoers, 40- to 59-year-olds only 31 percent, and 60-plus-year-olds only 12 percent.

    Look at the demographics for newspaper readers and it’s almost exactly the reverse. The Scarborough Research Top 50 Market Report found that 35- to 54-year-olds are the biggest readers of daily newspapers, followed by those 55 and older. A much smaller portion of readers came from 25- to 34-year-olds, followed by the barely there 18- to 24-year-olds. And despite the newspaper industry’s efforts to reach a younger audience, the Readership Institute notes that the biggest decline in daily newspaper readers was in the 18-to-34 group….

    But, studiowide, it’s on everyone’s to-do list. “We’re rethinking our newspaper ads and I mean, literally, on every movie. Everybody is,” one movie mogul tells me. “The only people who read newspapers are older and elitist. Movies like Sky High don’t need ads in The New York Times. But the studios did it because newspapers were seen as a necessary evil.

    “But I don’t think it’s as important anymore.”

    Now the box office bust, combined with bloated promotion and advertising budgets to market every film, are forcing Hollywood to change the way they look at these expenditures….

    First came TV Guide and then…. [via Commonsense Journalism]

  • Pffffft

    I’m catching up on my reading of the always thought-provoking BubbleGeneration by Umair Haque. This entry is, in essence, a more abstract, academic version of my cash-cow-in-the-coalmine post:

    Media deflation is beginning to take hold across media markets (as we’ve been predicting/discussing for a while now). Why is this a surprise to many insiders? It’s because if you’re staring too hard at the numbers – the small picture – you miss the economic revolution that’s underway – big picture.

    At a recent engagement, I tried to make this point. I met with a team of strategists who were fairly obsessed with tracking the usual metrics – growth rates, ad rates, subs, etc. The problem is that these are all lagging indicators – they usually reflect strategy decay when you’re already in a competence trap.

    Sometimes, when industries are being disrupted by radical innovations, you have to rely on intuition – and have the confidence to build analysis on it.

    Like media: looking at the innovation landscape, and seeing Blogger, Technorati, podcasing, OurMedia, Wikipedia, OhMyNews, etc, it’s not exactly following a risky hunch to understand that micromedia is going to fundamentally reshape media economics in simple ways (namely, that supply explodes relative to demand, and so media deflation is an almost unavoidable short-term consequence). What’s far riskier, if you ask me, is relying on metrics that read obsolete industry economics – metrics that are themselves about to be disrupted.

    It’s not just that you get distracted by the cash but you also get misled by measuring success and failure by old metrics. More on this later….

  • The exploding book

    Below, I linked to Tom Evslin’s plans to open-source-edit and self-publish his novel via blog.

    Now see Seth Godin with his plans to market his “last” traditional publishing effort: He’s going to give away galleys to people who will distribute them to people who are likely to buy lots of copies of the book to give away and when he makes lots of money doing that he’ll give that away. The gift economy, indeed.

    See, also, this book-length post about books.

    Newspapers, magazines, TV, and radio are all being revolutionized by the internet. Now that authors can publish with or without a press, it’s books’ turn.