Now see Seth Godin with his plans to market his “last” traditional publishing effort: He’s going to give away galleys to people who will distribute them to people who are likely to buy lots of copies of the book to give away and when he makes lots of money doing that he’ll give that away. The gift economy, indeed.
See, also, this book-length post about books.
Newspapers, magazines, TV, and radio are all being revolutionized by the internet. Now that authors can publish with or without a press, it’s books’ turn.