Biz Air

I’m late to discovering Richard Branson’s plans to have entrepreneurs make video pitches, which he’ll then show to his captive audience: passengers. One wonders whether the ticket conditions should include giving Virgin a carry.

But seriously, it’s a way in which an airline can become a content publisher (one of the ideas in What Would Google Do?, which came from here). It’s a way to give his passengers extra value (hey, I discovered the next Google on my last London flight). It establishes a unique relationship with a valued demographic.

The next step should be putting cameras on the backs of seats so the VCs on board can give their critiques back to the entrepreneurs: round-trip content.