Bob Garfield declares victory against Comcast from his ComcastMustDie shock & awe. What, so he installed Verizon?
No, he points to stories in the Times and Post about the new Comcast attitude and praises Comcast for having…
…institutionalized the practice of listening, in live forums around the country but especially on the internet, to resolve individual problems and learn about the (many, gaping) holes in its customer-service operations.
Does this solve the biggest part of their structural problems? No, not by a long shot. They acquired cable systems too fast and have been inexcusably slow in building network-wide infrastructures for installation, repair and the most rudimentary customer-relations management. In short, they still totally suck. (As Comcast quality czar Rick Germano euphemistically frames the situation, “There’s a lot of upside for us.”) But they are investing a lot of money to build those very structures, and have turned a corner in corporate culture.
Glad he pointed that out. The only real solution to bad customer-service and public-relations problem is to have a great product and service. No — no — cable company is there yet because I argue that they are still built around telling us what we cannot do (no, you can’t watch what you’ve bought whenever and wherever and on whatever you want; no, you can’t just plug in your expensive and sophisticated TV but you have to put this clunky, stupid box inbetween you and the world of possible entertainment and information; no, you can’t host anything to the world because we don’t think you’re creative; no, you can’t download that much; no, you can’t upload that much; no, you don’t have a life and so you have to wait all day for the cable guy). Cable companies are still built on fucking us. But at least now they’re grinning while they do it.
Nonetheless, give credit where it is due: Comcast has made a number of important changes in its relationship with its now-empowered customers and, like Dell, it has benefitted as a result. They also vow to take a next step and within a year play host to a ComcastMustDie on their own. But why wait a year? In the spirit of cooperation, I’ll suggest that they can do it now with GetSatisfaction.com — which they apparently are using, with Comcast employees interacting there — and with an equivalent of MyStarbucksIdea and Dell IdeaStorm — where people can make real suggestions.
In any case, the cause of vendor relations management marches on.