I’m amused that AOL makes news today for putting its news in a blog format. BFD.
Most news sites are now taking advantage of this blog format today and have for quite sometime — Advance Internet, USA Today, the Guardian, many more. Well more than three years go, when AOL talked to me about blogs, I advised that they should turn all their news into blogs – and not just a “blog format” but real blogs with real people and real voices who pointed to news from elsewhere in the world with links. AOL bought a bunch of news blogs in Weblogs Inc. and still didn’t learn by example until more than a year later. Blogs themselves have been using this amazing blog format to report news since, oh, the last century.
Can we stipulate that the blog tool us just a publishing tool and it’s not news when somebody uses it.
(via Paid Content)
