Video explodes online

Magid just released a new study showing exploding use of video on the internet (my emphases):

Daily usage of online video rose by 56 percent over the last year. In 2006, 9 percent of 12- to 64-year-old Americans who used the Internet reported using online video daily — every day. Today, in 2007, this number has risen to 14 percent of Americans 12 to 64 years old.

Weekly usage of online video has also risen over the last year. Now, a majority of online Americans 12 to 64 are using online video once a week or more. In 2006 this number was 44 percent, and now it is 52 percent — for a growth rate of 18 percent.

Even more remarkable is the amount of online video use among young Americans. Among young adult males 18 to 24, 35 percent report using online video at least once a day, and 80 percent report watching online video at least once a week. In all age-groups, males are more regular viewers of online video. Among females 18 to 24, weekly use of online video is 53 percent (versus the 80% for males). . . .

The types of video being consumed by Americans include a wide variety of content. News stories are reported by consumers as the most frequently viewed video they watch regularly on the Internet. Over a third of online Americans 12 to 64 watch online video news stories regularly. Video content described as jokes/bloopers, weather, and movie previews are tied for second most regularly viewed video content. Closely following these are music videos and “videos shot by consumers and uploaded to Web sites like YouTube” — a more consumer- friendly way of saying “user-generated content.” . . .

“The breadth of content viewed by consumers regularly online is amazing. This is not just short clips on YouTube. Consumers are watching news stories, movie previews, clips from TV shows, and, in some cases, even full-length TV shows and movies,” Vorhaus said. “The breadth of content online today is growing and consumers are using it,” Vorhaus concluded.

(via TvSeriesOnline)

: LATER: More stats here from ComScore.

  • truly incredible news. I’m not sure what surprises me most.

    Is it that “news stories are… the most frequently viewed video” or is it that no-one in the US watches porn?

  • So how will the net address access? Deaf people particularly.

    Until now, the internet has provided a stream of access, almost an oasis to address equality. Whilst this surges forward for most people, its about to go backwards if there’s not such a thing as widespread subtitling.

  • Paw

    What nonsense. People lie like rugs in surveys. Any survey of online video usage that doesn’t place porn well ahead of any other video type viewed is bullshit.

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  • What do you think is going to happen to online video in 2008? Any predictions?

  • The amazing issue of the use of streamed video and the vast use in both desktop/laptop and handheld devices is we represent yet a small share of the full potential on the internet frontier. First hand, third generation platforms (3G) handhelds are the leading net using device. Although portable and user friendly they don’t fair well for all video downloads outside of, you guessed it; apple applications. Second, and I know it is hard to believe that one over half the internet users globally are at dial up speed, the United States included. What is a good subject these days
    is banning media. For example, China has led the way to ban U Tube and a lot of websites they feel inappropriate.. Vietnam followed the same
    path as other countries concerned about freedom of speech. We remember the Iron Curtain, now we have a Broadband curtain being created. Is somebody missing the issue, you don’t need high speed internet for propaganda… I use my etcha sketch for that media… it makes more sense that way. Enjoy the future of all media in a censorship free net environment and your own judgement being your personal guide to surfing.