Frequent crowdsourcing awards

Springwise, one of those consultancies that makes a fortune spotting trends for clients, is recruiting trend finders from around the world and offering them prizes: eight trends spotted and used gets you an iPod Shuffle. They write about “crowd clout” and then use it; smart. Not a bad idea for newspapers. Except some of the stuff they are spotting comes via blogs and what do the bloggers who originally found or wrote about the trend get in the deal?

I’d say Springwise would be wiser even wiser to keep track of the sources and offer them rewards. Imagine if out of nowhere, you got an email from them saying they’d discovered three new trends thanks to you and in appreciation, would you like a DVD? They’d get good will, promotion, more trendspotters, and more trends. Newspapers would get surprise promotion and more news.

This is about turning around the usual media equation: Instead of asking the outsiders in, you turn things inside-out and go to them.

  • Hi Jeff,

    Thanks for your insights. Pro-actively rewarding bloggers is a great idea, and we’ll definitely start doing that! Besides rewards, we hope we’re already doing something for the blogging community, namely providing business and marketing bloggers with content from an excellent source: our global network of Springspotters.

    And just to set the record straight: Springwise doesn’t do any consulting. We’re a sister company to, which sells the annual trend report you linked to. Springwise’s sole source of revenue is advertising. So we’re not making a fortune, yet ;-)