Now this is a valuable community

Reuters starts a MySpace for stock-pickers. Said Reuters head Tom Glocer: “It won’t have the latest hot videos and the ‘why I am into Metallica and the Arctic Monkeys’ blogs. Instead we are going to give our financial services users the ability to post their research or if they are traders, their trading models.” It’s a great move. Pity that other brands with communities already buzzing around them didn’t come to this first: The Wall Street Journal, the Financial Times, Business Week, CNBC, and on and on. They already have the people gathered around, interested in stocks; they have the wise crowd and the magnet that draws them. When I say that magazines and other media brands should be opening the windows and enabling the people to talk through them to each other to gather and share what they want, this is what I mean. Good on Reuters.