TV’s new ecosystem

Viacom just signed a deal with Joost to air lots of its shows and movies and the Wall Street Journal tries to draw a contrast between that and the company’s demand that YouTube pull its clips offline. But they’re completely different deals. Joost is the new cable MSO, airing full shows at full size. YouTube is the viral promotional and marketing engine of today — the, pardon me, buzzmachine of TV. Audience recommending clips via YouTube is what will drive viewers to Joost. Note that, apart from possibly supplying bandwidth, cable is cut out of this. See my post below. Good riddance.