My friends at the Star-Ledger have created the TV station New Jersey doesn’t have: TVJersey, a blog that will feature not only their own videos but also the videos of the people. They’re asking our neighbors to put videos up on YouTube, tagged TVJersey, and those will flow onto the blog and the best will be featured. They’re also giving the people challenges; the first is about Valentine’s day. And on the side, they suggest other events people might want to shoot.
Not only that, but the Ledger is putting its videos on YouTube so they can be discovered there, swimming with the same fishes as everybody else. Says the site:
New Jersey needs a television station to call its own. Programmed by New Jerseyans, for New Jerseyans. TVJersey has no broadcast towers, no satellites. It doesn’t even have a studio. But it has you. And what you produce, we’ll promote.
So this turns video into a local conversation, an open conversation. It also turns a newspaper into a TV station.
Mindy McAdams is already impressed.
[Full disclosure: I advised them on this.]
