HBO brought together the superstars of viral video: Gary Brolsma of Numa Numa Dance fame; Stephen Voltz, “who has captivated millions with elaborate fountains created by dropping Mentos in Diet Coke bottles;” Charlie Todd, “from Improv Everywhere, a New York-based website that recently created mass havoc when they sent a team of hundreds to move in slow motion through a Home Depot store;” the Urban Ninjas, “famed for dazzling leaps from the tops of buildings;” Marco Tempest, the Virtual Magician, master of head-scratcher camera-phone-taped tricks.”
The organizers said, according to the LA Times, that they’d been seen by 300 million people.