Washing your word of mouth out with soap

Last chance to give me advice about facing Richard Edelman over Walmartgate and more at the Word of Mouth Marketing Association confab. I need to tell them yea or nay Tuesday. Right now, I’m leaning against doing it. I don’t think it’s our job to tell flacks how to flack us. And I think my position would be a no-win: I’m either the asshole or the wuss, depending on my performance and where you come in on this. Weigh in. Earlier advice here.

: LATER: My current thought is that I would at least insist on the ability to start by saying why I think their organization should not exist. I’ll outline those reasons later.

: UPDATE: I’ve decided not to do it. More on why later.