Pay Per Soul

Michael Arrington and Scott Karp dissect the absurdity of PayPerPost’s latest effort to slap lipstick on its pig with a disclosure policy that equates advertising and “paid insertions.” That sounds like something you get on the Bunny Ranch.

  • Jeff: Give a read, try the Disclosure Policy Generator, edit it to match your specific policy on disclosures, and link to it from every BuzzMachine page. That’s the whole idea behind the launch of — improving transparency and giving audiences a common phrase/link to look for to understand the affiliations and disclosure practices of the blogger they have found. If you take those steps, I think you’ll find there’s not a lot about to complain about — it’s a helpful step in the right direction for blogosphere transparency.