The Sunday papers are reviewing the YouTube deal. Richard Siklos The New York Times says it’s a loopy deal that still makes sense. Dominic Rushe in the Sunday Times of London gives the overview of the phenom while Andrew Sullivan admits addiction. But the best indication of YouTube’s power is the effort and development that goes on around it — the ways people adopt it as their own; see this list of YouTube aps [via Steve Rubel]. If you want to be big in media in the future, make yourself into an API.
: And Rachel Sklar just told me that a snipped of the video appeared on Reliable Sources (I watch when it comes up on my iPod). I was supposed to be on the show this week but the virtual me preempted the real me!