Papers in the area have been giving away copies lately, covered in a wrapper from Rutgers University sports (which troubles me and makes me wonder whether we are spending our tax dollars to support this sweat or whether this is money that should be going into educating our state… but I digress). In New York, they’ve been giving away copies of one of the tabs — but I see most people passing by, not wanting it. And in New Jersey, they’ve been throwing free copies of the statewide paper onto driveways with that Rutgers wrapper. This morning as I went on what I charitably call my run, I saw house after house — six in a row on one block — with days-old free copies of that paper still sitting on the driveway, getting wet and run over. People won’t pick them up even when they’re delivered and free.
by Jeff Jarvis