Exploding TV: Katie, wired

CBS announced that it will stream the evening news simultaneous to broadcast when Katie Couric takes over the, uh, chair (do they even sit anymore?). I agree with Staci at PaidContent that though this is a nice step, it won’t meet the real goal of getting new audience. To do that, you have to make it available for download both so people can put it on their iPods and watch at will and so people might even consider making the news viral by sharing. To accomplish the latter, they should actually put out every story and segment separately, so you can watch what you want — not just when you want — and so you can share the stories that resonate.