Well, well, Dell

So Dell is starting a blog.

Ha. Heh. Ho ho ho.

It’s a blog in content management system name only.

The subtitle is “direct conversations with Dell” but this is as much a conversation as yelling at a brick wall. There is not one link there. It’s filled with promotions for Dell’s wonderfulness. The top post today from the global director of e-commerce, Manish Mehta, saying:

It is hard for me to believe that it has been 10 years for www.dell.com.

Yes, I think I spent about 10 years on hold with you guys.

But seriously, folks, the first step in blogging is not writing them but reading them. The conversation is already happening out there without you. Join in that conversation. Dell continues to believe that it can control the conversation. That horse is out of the barn, over the horizon, dead, and buried.

At the same time, the Wall Street Journal reports, Dell is starting a new ad campaign that doesn’t emphasize technology or price but people, giving us sagas of satisfied customers who got the perfect machine.

Oh, damn. I just shorted out my Apple with a spit take.

: I really do hate to be so snarky. I really have no ongoing obsession with Dell. They just make it so easy.

And my poor readers are still obsessed with Dell. Just today, I got this email:

Dell service is the worst experience that one can experience……….We switched to Gateway

I get them almost every day still. And every day, I get four or more comments on months-old posts with more personal horror stories about Dell. A random comment today:

I bought 2 dells and couple of my friends also bought dell. All four of us experienced failure within 2 to 3 months of purchase. It tells me that dell is producing cheap like GM used to do. If dell does not know the price you pay for this, DELL can look at GM

Dell isn’t listening. And listening, once more, is the first step in blogging.

: Here’s Steve Rubel on Dell’s blog.

Perhaps it might have been better for them to have stayed silent. Cmon Dell. We know you’re bigger than this. Join us. Be real. Walk the talk.