Forever thus

Mark Thompson, head of the BBC, has warned his staff: “We are going through a big process of change that will continue probably forever.” Kind of sad, really, that change forever wasn’t what news organizations should have assumed long since.

  • Dear Jeff,

    I agree with such a sentiment. However I would suggest that this should have been picked up by many industries – long ago. Something we discuss in our book. Communtiies Dominate Brands

    Kind regards

    Alan Moore