Instead of reading

Richard Charkin, head of Macmillan publishers in the UK, writes a darned good CEO blog. He shares some stats about competition for the book:

On average across the world people spend 6.5 hours a week reading. The most of amount time spent reading is in India (10.7 hours), the least Korea (3.1 hours). UK is very near the bottom at 5.3 hours, Germany and USA a little higher at 5.7 hours.

The Chinese listen to radio less than any other nation (2.1 hours a week), Argentina the most (20.8 hours).

On average people now spend more time on the Internet for leisure (not work) than reading – 8.9 vs 6.5 hours. Mexico uses the Intenet for leisure least (6.3 hours) and Taiwan the most (12.6 hours).

Internet use reduces the time people have for reading by around 20%.

40% of Europeans do not read books.

More people use the Internet for leisure than read books in the developed world.

And people wonder why publishers are spending so much time and effort on digital developments…