Who needs media?

This is an advertiser’s wet dream: to create media so you don’t have to buy time or space on it. Bacardi is launching a 24-hour music channel.

B-Live – a 24-hour, online music station – is planned as a long-term project that will eventually enable listeners to supply content.

The service is the latest example of a brand attempting to bypass more traditional forms of advertising and appeal to consumers directly….