Britons now spend more time on the internet than watching TV, according to a Google survey.
A survey conducted on behalf of the search engine found that the average Briton spends around 164 minutes online every day, compared with 148 minutes watching television. That is equivalent to 41 days a year spent surfing the web: more than almost any other activity apart from sleeping and working….
But the assertion is backed up – at least in part – by a recent study from the media watchdog Ofcom that showed how younger audiences are moving away from television.
The report into media literacy, which was published last week, said that television viewing has declined in recent years for the first time in its history. It also said that the “reach” of television – the number of people switching on for at least 15 minutes – had declined by 2.5% among those aged between 25 and 34. The shift is even more marked among younger users, with reach declining by 2.9% among the under-25s over the same period.
