New demographic discovered

I had to laugh at this quote from an entertainment exec in Saul Hansell’s NY Time’s story about Starz offering movies for download.

“We see a market out there of people who are saying, ‘I want to choose what I want to watch, control how I watch it and watch it wherever I am,’ ” said Robert Greene, a senior vice president at Starz…

Yes, that’s a new niche market called everybody.