I haven’t heard anyone buzz about, recommend, or admit to watching SNL in, oh, a generation. But suddenly, I hear lots of buzz about the show. And it’s not because millions happened to start watching when the show happened to actually be fnny again. No, the buzz is born because folks started distributing a Narnia bit, which indeed is funny, on the internet… and people are linking to it (that’s a Technorati chart to the right)… and NBC was smart enough to distribute it, free, on iTunes. NBC is learning the power of the network that no one owns.
by Jeff Jarvis