I’m delighted to see my pals at Rocketboom get a story in Business Week by none other than Heather Green. Andrew Baron and Amanda Congdon are onto something; they’ve been onto it for almost a year now. They’re talking about trying a subscription service and implicit in that is some fear and trepidation of advertising.

Confidential to big advertisers: The first one of you who discovers Rocketboom and sponsors what they’re doing — without trying to change a hair on Amanda’s head — will win the smart-guy-ad-award of 2005. You want to talk to the audience who’s not watching TV? Here they are. You want to associate your brand with something cool? Here it is. You want to tell your public that you share their interests? Here’s your chance.