Well, finally

At last someone in media is learning that Bittorrent can be your promotional, marketing, branding, distribution friend:

But ADV Films, the largest distributor of anime in the United States, has decided to make the best of a bad situation. To publicize its new series “Gilgamesh” and “Goddanar,” it is releasing promotional packages – not in stores, but via the dreaded BitTorrent. “BitTorrent has been used extensively in a kind of underground environment up until now,” said David Williams, a producer at ADV, in a telephone interview from the company’s Houston headquarters. “There’s a large group of people who have it on their systems. Since this core group already exists, we figured why not give them legitimate material to download that would help them learn about some of our products.”

  • And there’s this.

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    Actually, that’s my former employer, and I worked directly for Mr. Williams. Great guy, by the way – not many DVD producers go around with DeCSS t-shirts.

    (On the other hand, it’s my “former” employer because they’ve laid off half their employees since the start of the year, so just because they’re doing it doesn’t mean that it works. And there’s a lot of instances where the torrent of a particular show outnumbered legitimate purchases by an order of magnitude, so it’s definitely not a benign influence…)