United States of Google

Om Malik, one of online’s star reporters, finds that Google is buying up lots of fiber and he wonders why. Could it be:

What if Google (GOOG) wanted to give Wi-Fi access to everyone in America? And what if it had technology capable of targeting advertising to a user’s precise location? The gatekeeper of the world’s information could become one of the globe’s biggest Internet providers and one of its most powerful ad sellers, basically supplanting telecoms in one fell swoop.

Not to mention newspapers.

Put this in your time capsule: Within a decade, if they don’t screw up (which is quite possible, especially if the stay as cocky as they’ve become), we’ll be seeing suits and hearings to break up the Google monopoly. The Googlopoly.

  • von

    we’ll be seeing suits and hearings to break up the Google monopoly. The Googlopoly.

    Hasn’t stopped Microsoft…

  • This is going to have to be something to watch. I really don’t think they would become this monopoly to break up. If anything, with most of their stuff being open source I could see someone coming it and taking away a million dollar idea.

  • It’s a terrible problem that the federal govt keeps breaking up monopolies.

    For example, they broke up…what?

  • There is already a shared Google monopoly (with Yahoo and MSN) over the search market.

    The problems with this has to do not with excess profits, or market share, but with the choke point on access to information. If a site is not indexed or misindexed by the big three it effectively doesn’t exist. Think of the implications for censorship (as recent deals with China have illustrated).

    I have a more complete discussion of this on my web site in this essay:

  • I’m definitely with you on the idea that Google will be big. I’ve already sold my soul for 1 share of GOOG. I am a little resistant, however, to your claim that they are overwhelmingly cocky. The word I would use is confidant. The put the vast majority of their profits into R & D. This gives their stock a low rating, and yet it continues to rise.

    Any sense of superiority that they may have developed seems to me to be well founded. Someone else some day will superceed Google with a better business plan and practices, but until that day, they have earned their stature.

  • CharlesWT

    Google is also investing in Broadband over Power Lines.

  • dab

    Advertising is a last century solution. Do you really need someone to tell you what you want? Broadband internet access across fiber optic lines faces regional, ethnic and religious pressure, like cable access. A Google search for the word Democracy, in China comes up nada? Evidently Bill Gates, enemy of the people, and all things technology, helped Bejing set up an Orwellian internet system. Direct marketing and satellite internet connections which integrate with wireless providers in emerging countries, is probably the next wave out. Satellite radio is one key. Emerging market telco companies hold the other key. The local Moolahs, whether they’re in Washington or Tehran, can’t control the signal in the sky, not until we go to one world goverment any way.