Drink me!

Iconoculture reports that an Italian label company has created a wine label with an rfid that transmits info about the wine.

I’d love that. I now go to a wonderful little wine store near me called Discover Wine that carries only a few dozen wines they know and taste. They have great notes on the wines but by the time I get home, I’ve forgotten it all. I suggested that their receipts should include the info; their system isn’t made for that. Come to think of it, their web site should carry the narrative. Or the bottles could do the job…

  • I don’t know if it’s still the case, but a few years ago, the BATF held remarkable power over the content of wine labels. It’s against federal law for a wine label to have any language suggesting that the product is beneficial in any way.