Into orbit
: MediaWeek reports on a survey of Stern fans to find out how many are planning to make the switch. 22 percent said they are definitely getting Sirius; 41 percent were still deciding. If those numbers play out, the deal works well for Sirius and Stern. It was reported that Stern had to bring in 1 million subs to make the deal work. He has an audience reported at anywhere from 8 to 18 million; that’s 1.7 to 4 million subs just for the 22 percent who are decided; add in some proportion of those who still thinking; add in Nascar fans, now that Sirius got that deal… and I’m glad I bought Sirius stock (with absolutely no insider knowledge!). I’ll write a post soon on my reaction to having Sirius and my wish list for it. (Hat tip: Peter Weinberger)
: OOPS: I read an email on this and linked from there. Jimmy Robinson in the comments is my editor and catches me in a bad omission: The story goes further to say that a sizable hunk were not aware of the size of the fee (which is too much, I’d say) and that reduced the number considerably so, given the audience/fan numbers above, the net ends up either below or above 1 million. So they’ll still have a lot of selling to do. Thanks, Jimmy. But I’m still not selling the stock.
