Blogs make TV stars

Blogs make TV stars

: Rick Kaplan, president of MSNBC, said at the session I Oprahed yesterday that blogging actually drives ratings on shows and that there is a corollation between shows that devote effort to blogging and the growth in audience.


The only problem with moderating a session is that you can’t blog it at the time. I wanted to tell Kaplan to hold that thought while I turned around and blogged it here.

Also, Jill Abramson of the NY Times said she is looking to blogs for talent. “Watch out for the resumes that are going to hit you,” I said. She said that’s fine. She’s looking for people with reporting chops.

Transcript here, starting at 16:08