Simon Dumenco, erudite media critic, comes off a bit uppity in Patrick Phillips’ interview with him on the relaunch of Benneton’s Colors mag.
Dumenco bristles at the mention of Colors being the product of custom publishing. Rex Hammock, custom publishing magnate, takes him to task for that.
Dumenco also belittles most blogs — “With a very few exceptions, blogs are generally overrated” — though he adds that they “do make a difference.”
He belittles even the Internet: “With the arguable exception of certain porn stars — and Paris Hilton — the Web has created very little original media value with long-term traction.”
Well, the magazine better be damned good, eh?