A suggestion for the Suggestion Button

A suggestion for the Suggestion Button
suggestion.bmp: I wish every application I use had a suggetion button.

While I’m using a program I come up with ideas for things I like and I’d be willing and eager to send them to the program’s creators just in case I have a good idea or I add to a groundswell of consumer desire. If a few of those things actually get added to my favorite programs, then it’s worth the investment.

Now that we’re all connected all the time, it would be nothing to add a simple Suggestion Button to any program that sends the idea into HQ. A smart company would send a nice response. A really smart company would offer rewards for the best ideas or ideas actually added. A brilliant company would link these ideas straight into a forum where others could comment on, add to, and improve them.

Hell, Microsoft has my computer send in error reports every time a program crashes. Photoshop insists on updating my program almost every time I start it. It’s no big to also send in constructive suggestions.

I’m never going to remember all these wishes and ideas — because I’m in the middle of using these programs to do what I need to do — and I’m certainly never going to bother looking up an email for a company and sending in a suggestion; I have a life. And even when I was a beta user of TypePad, I found it a royal pain to try to find the forum and add a post with a suggestion.

Instead, if I could just click one button atop the application and type a few words into a box and click “send,” I’d contribute my little bit of consumer/user wisdom to the collective whole.

Just now, for example, I was using FeedDemon and wishing it had a “back” button. I wish we could all lobby Microsoft to add RSS to IE (Scoble says Microsoft wants to hear from us, but how?).

Now in this blog world, Anil and Nick and Scoble, smart folks connected to the companies I just mentioned, will probably see this in their referrer logs and add it to their own suggestion lists. And that’s good for some things; who hasn’t been impressed with SixApart’s response to blogged suggestions? But that’s not a terribly efficient way to do things.

So let’s create a new standard in software starting right here in blogs:

The Suggestion Button.

10 responses to “A suggestion for the Suggestion Button”

  1. Anil Avatar

    I think it’s a great idea, and (this may have changed since you were in the beta, I don’t recall offhand) it’s 2 clicks in TypePad to the suggestion form from any screen in the application. Not quite a one-click suggestion button, but pretty close.
    Just go to Help and then New Ticket. The form lets you choose “I have a suggestion”, you type in your idea and hit send and it’s in our database.
    I think the error reporting on Microsoft apps is a half-step towards this stuff, but hopefully people will start to expect it to be simple, if not automatic, to get to a suggestion form when they have ideas.

  2. Dann Avatar

    Jeff-
    Great idea.
    It would also work for forums such as those hosted by your company.
    [grin]
    -Regards

  3. Matt Avatar

    I clicked on your suggestion button and nothing happened (guess it’s not really a button, eh?).
    I have a suggestion for BuzzMachine: lose the purple and orange! Arggh, it’s getting old!
    Carry on.

  4. michael Avatar

    Great idea. I’ll roll it into my next release.

  5. EB Avatar

    Jeff, did you read the ClueTrain Manifesto? I have a feeling you did. Too bad everyone else read the Enron book of accounting principles and how to screw your investors instead. Still, you have a great idea.

  6. Vexorg Avatar

    If I recall correctly, wish@microsoft.com is used as something of a universal wish “Wish line” e-mail address for MS products.

  7. Kevin Avatar

    All this assumes the company want feedback. You would think most do, but experience indicates how few actually care…

  8. John Anderson Avatar
    John Anderson

    I’d be satisfied with a “contact” button that led to a page with that, or a link to a response form, on it. Or even, in some cases, something useable.

  9. Dann Avatar

    Jeff-
    Some time ago, I got po’ed about Microsoft’s Encarta completely mis-identifying the Libertarian Party as well as ignoring my hometown in central Michigan while including smaller cities.
    I sent a brief but informative e-mail and got a response that was essentially “thanks for your comments, we checked, you are right, we’ll change the next version”.
    Feedback to the customer that their suggestion has been received and not forwarded to the bit bucket is important.
    -Regards

  10. Tom Grey Avatar

    You’re right about the TypePad beta form being onerous — I set up my own BugBlog then, in order to quickly note the ideas as I had them.
    But still not sure where the best of the total freebie stuff is; and afraid of getting only what I pay for, then.
    Ben and Mena at Six Apart are, indeed, wonderful to deal with.