Rebel media
: The core staff of Time Inc.’s Trans World Skateboarding mag walked out because they were being forced through the corporate meatgrinder.The WSJ reports:
“The blueprint they are using is like Burger King and Wal-Mart and it’s like, look man, you have a bunch of kids who are nuts and you can’t put them in this corporate mold,” says Mike Mihaly, the magazine’s former general manager who quit earlier and is helping to found the new publication. He is starting it with TransWorld Skateboarding’s former editor in chief and photo editor, among others.
All this would be a sideshow on the fringes except for one thing: Since the beginning of the year, the magazine through August had logged more ad pages than BusinessWeek, TV Guide and Time (albeit at lower rates).
As a former Time Inc. burger myself, I find this hilarious and somehow gratifying.
