Campaigns by the people, for the people
: Steven Johnson creates a campaign ad on his blog. He says he hasn’t decided who’ll get his vote yet; the commercial is a whim. It’s a proof of concept: that in this new, bottoms-up world of populist media, the winning strategies,the best strategies — the memes with mo — will come from the voters, now that they have a voice on the web:
Ever since the fall of Trent Lott, I’ve been fascinated by the thought of the web contributing ideas and strategy to political campaigns, and not just money and meetups. (Both of which are crucial, of course.) I have a feeling that as the 2004 campaign heats up, the blogosphere will become an increasingly rich source of “message” brainstorming, given how easy it is to put together a relatively polished attack ad these days.
More on this at Bloggercon…